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When your team needs to build knowledge in response marketing's proven
techniques of copy, offer, and design in web sites, email, direct mail and print ads
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Customized for you and conducted at your location
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Most popular workshops:
Response Writing
Learn how to motivate with one of the 7 emotional drivers, how to map out a strong selling argument, the 5 steps to an effective headline (plus 6 great headline ideas), and how to write a "lead" that will draw the reader or visitor in. Turn mediocre copy into fabulous copy in 4 key steps. Plus, discover how to make your copy for web, email, direct mail, and print ads really drive the RESPONSE!
Crafting Offers That Get Action!
Having trouble coming up with effective offers? You'll learn 3 steps to building offers, the 4 components of "sell" offers, the 2 components of "lead" offers - plus dozens of offer ideas with samples! Discover how to use "layered" offers and offer "libraries." You'll uncover the secret to crafting lead generation offers that deliver the right mix of lead "quality" versus quantity. And you'll learn how to "merchandise" to make your offer irresistible!
Recreating Your Web Site: A 12-Step Program for A Web Site "Intervention"
Are you considering sending your web site to "rehab"? Enter our 12-Step Program to recreate your navigation according to your audience, create new layouts to move the eye to the most important response elements, emphasize response on EVERY page of your site, and create scan-able copy that will look easy to read and move visitors to respond.
Making Over Your Mailers: Package Format and Design
How effective is your total direct mail package? Should you do an envelope package, a "self-mailer," a "magalog" - or maybe a "dimensional" mailer? Learn the 3 critical roles of design in direct mail (hint: it's not what most designers think), the 10 areas where design can negatively or positively affect response, plus the 5 most common direct mail mistakes.
Secrets of the Highest-Responding Lead Generation Programs in the World
The 3 key elements of really great lead generation programs, demonstrated in ECHO Award-winning programs for Adobe, IBM, Sony, Dell, Nokia, Citrix Systems and more! See the winning ideas behind breakthrough programs that generated from 27% to 80% response.
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