NEW! Testing Your Way to Direct Mail Success           Order Now
A 61-page Guide by Karen Marchetti

Do you know how to conduct a valid direct mail test? What about "Power Testing" in small quantities for faster learning? How do you know if your results are statistically significant?

Testing is key to maximizing your direct mail investment. And you should be testing each time you mail. This Guide will walk you step-by-step through the process - to help you construct a valid test, analyze the results - and test your way to success!

Includes:

• What you can learn from direct mail tests
• What to test first (and second, and third . . .)
• List testing ideas - plus 42 Offer testing ideas, and 24 ideas for testing Creative elements
• 5 key elements of valid tests
• Tips for testing Lists, Offers, Creative elements, and Creative packages
• Tracking codes - tips for creating, capturing, and recording them in your database
• How to analyze results from lead generation tests

Plus, formulas for: selecting random list samples, computing sample size, Cost Per Order, Cost Per Dollar Revenue, statistical significance, and rollout estimates.

See sample test grids for:
Testing versus a control
Balanced and unbalanced tests
"Power Tests"
Testing mail with other media
Testing mail versus other media


Each page includes an outline of the main points at the top, plus a full (but easily scan-able) explanation below - making it a breeze to locate the points you want to refer to.

     - Get maximum return from your direct mail programs
     - Learn at your own pace, anywhere, anytime
     - Use the Guide as a reference - with sample test packages, tips for conducting tests,
          testing ideas, formulas, sample testing plans, analysis formulas - and more!

Most complete and comprehensive testing guide available
There are many great books available on Direct Marketing - but most cover testing in a few pages, or maybe a chapter. This 61-page Guide combines the best points from the top books, trade journals, seminars and conferences - with Karen's personal 25+ years of experience. It's truly the most complete and comprehensive testing guide available!

Easy, convenient way to learn - with Notes already taken for you!
The Guide's easily scan-able pages allow you to learn faster, and quickly locate the sections you want to refer to. It's like taking a comprehensive seminar - but at your own pace, when and wherever it's convenient for you - with Notes already prepared!

Individual access	$39 (click here to order)
(license for a single individual, for that individual's own private use of the Guide)
Corporate access	$99 (click here to order)
(license for an unlimited number of individuals within one organization)

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Read what attendees at Karen's seminar on this topic reported:

"Very informative -- more than I expected."

"Great information. Helped me recognize several obvious opportunities I've been overlooking as part of my overall marketing plan."