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When you need expert direction or guidance for a response marketing effort,
involving a web site, landing page, email, direct mail or print ad campaign
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Via phone, email, in-person, or a combination
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Most popular coaching sessions:
Web Site RehabSM
Does your web site need an "intervention"? If your web site is just not achieving your objectives, check it into our web site clinic. Re-navigation, new look, smarter layout, stronger copy, better response. It's a 12-step program for your web site.
Find out more in our
Web Site RehabSM White Paper.
Direct Mail RehabSM
Is your envelope getting opened? Does your copy draw the recipient in? Is the offer irresistible? If not, it's time for a Direct Mail Rehab.
Offer Re-ConstructionSM
For a big change in response, change the offer! Advertising agencies call us all the time to help them craft stronger and more appropriate offers. Why not use our expertise for your own efforts?
Copy Re-AlignmentSM
Does your copy really convince me "why I should buy yours?" Do your headlines and lead paragraphs deliver the single most important messages you could possibly say? If not, it's time for a Copy Re-Alignment, based on your unique points of differentiation.
Brand Voice RediscoverySM
Do you sound like every other company who competes with you? Is your offer the same as the competition? If I removed your logo from your web site, email, direct mail, and print ad, could I tell from the copy that it was your company? If not, it's time for a Brand Voice Rediscovery in your copy and key messaging.
Response Re-FocusSM
Are all of your marketing campaign elements focused on getting a response? Does each page on your web site focus on your key response elements? If not, it's time for a Response Re-Focus to speed up your sales process, build a follow-up list, and measure results from all of your marketing efforts.
One-Hour Coaching: Reviews, Ideas, Recommendations
Not sure if your copy is as strong as it could be? Need to craft some new offers to improve your lead quality? If you have a project where you need a "second pair of eyes" to review what you've done or what you're planning, you can purchase our senior-level expertise in 15-minute increments. For email or phone consultations.
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