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When you need a little (or a lot of) direction, but want (or need) to do it yourself
When you want to rely on proven, tested Response Marketing principles
When you want to build your own expertise in Response Marketing
When you wonder "is there a better way to do this"?
When you've waded through other "resources" but still can't find the answer
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What is ResponseCoach?
Helpful coaching, workshops, and online resources for improving Marketing Response from web sites, landing pages, email, direct mail, and print ad campaigns.
We gather information from:
- Direct Marketing tests we've completed for clients at Strategic Marketing and Advertising, Inc., our Direct Response Marketing Agency
(www.SMAresource.com)
- Test results reported in marketing and direct marketing e-newsletters and trade publications
- Results reported from the DMA ECHO Awards and other awards programs
- Test results reported in marketing, direct marketing, and web marketing books
Our Online Guides consolidate in-depth information on the most requested topics, all in one place, in an easy-to-read and easy-to-refer-to format.
Who is ResponseCoach?
Coaching and Workshops are conducted by Karen J. Marchetti, SVP of Strategic Marketing and Advertising, Inc. (our Direct Response Marketing Agency).
All Workshops and Online Guides are based on the highly popular sessions that Ms. Marchetti has conducted for:
- Bank Marketing Association
- Credit Union National Association
- Direct Marketing Association of Southern California
- San Diego Direct Marketing Association
- San Diego Postal Customer Council
- Mail Expo San Diego
- San Diego American Marketing Association
- San Diego Software Industry Council
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